Fortune Magazine recently published the following tips for growing your business. Regardless of the state of the economy or the size of your business, these ideas will work for you!
Get an edge - Find an underlying advantage over your competition and dominate your industry. Look at your industry's biggest cost and time constraints and challenge the conventional thinking in those areas of the business.
Own a phrase - Brand is about owning a word or two in the minds of your market. How do you know if you own the phrase? Google it and see if your company shows up.
Hyperfocus - Align the entire company around a single measurable priority each quarter. Not 75, not five, but one overarching focus for the next 90 days that removes a significant bottleneck or stumbling block in your business.
Control your cash - Growth sucks cash, so construct a business model that fuels your growth without the need for outside capital. Gift cards, advanced payments, tighter billing practices, and shorter sales and delivery cycles are just a few strategies.
Write! - Flood the digital market space with blogs, white papers, YouTube videos, and Twitter messages that align with the phrase you own. Published content is king in driving education-based marketing programs and in establishing you and your company as the authorities in your industry.
Pulse faster - If you want to move faster, pulse faster. The executive teams of the fastest-moving companies huddle daily, as if in constant crisis mode -- driving on priorities, metrics, and data gathered from the market.
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What are 'white papers'??
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